Advancing the Field of Social Marketing Through the Lens of Group Dynamics: An Overview and Research Agenda
Social marketing is an emerging
sub-discipline of marketing.
Social marketing deals with attitudinal
reconstruction and helps to augment behavioral
changes to address various social issues. Social
marketing also uses conventional elements of 4Ps
to influence behavior change. In this study, a
systematic literature review was examined from
peer-reviewed journals on social marketing. The
focus of this literature review was on important
theoretical contributions and theories used in the
social marketing domain. Social marketing
employed the theories initially developed in
psychology and social psychology to study the
phenomenon of behavior change as a function of
intra-individual processing, persuasive techniques,
and one-way communication. Individual centered
approaches have ...Read More - Download PDF - View Fulltext
1-Farooq Ahmad Assistant Professor,Faculty of Management Science,SZABIST, Larkana, Sindh, Pakistan.2-Syed Ali Raza Hamid Assistant Professor,Hamdard Institute of Management Sciences,Hamdard University, Islamabad Campus, Pakistan.3-Muhammad Nawaz Qaisar Independent Scholar
Social Marketing, Behavioral Changes, Attitudinal Reconstruction
Determining Achievements Motivation, Transformational Leadership and Organizational Culture for Employee Performance with Organizational Citizenship Behavior (OCB) as Intervening in the Education Depa
There are problems with the
performance of the Riau Islands
Province Education Agency Employees. This
study uses the judgmental technique (purposive)
to get a sample of 122 employees. The results of
calculations assisted SPSS version 22 and AMOS
(Analysis Moment of Structural) version 24.
Square Multiple Correlation whose value is
respectively for Performance = 0.828, for
Organizational Citizenship Behavior = 0.826.
Square Multiple Correlation value for the
Performance variable 82.8%. Thus it can be stated
that the change in performance is determined by
Achievement Motivation, Transformational
Leadership, Organizational Culture, and
Organizational Citizenship Behavior by 82.8%.
For Organizational Citizenship Behavior R2 =
82.6%. Thus it can be stated that the change in
Or ...Read More - Download PDF - View Fulltext
1-Desi Indriati Faculty of Economics, Batam University, Riau Islands, Indonesia. 2-Chablullah Wibisono Faculty of Economics, Batam University, Riau Islands, Indonesia. 3-Indrayani Faculty of Economics, Batam University, Riau Islands, Indonesia.
Does the Impact of State Ownership on Financial Performance of Firms Vary across different Sectors in China?
This study explores the impact
of state ownership on the
performance of Chinese listed firms. This study
uses annual data of 143, state-owned 1,235,
private enterprises for a period of 2011 to 2015.
We use Ordinary Least Square method to find
whether firm profitability and ownership are
associated with each other or not. The results of
whole sample indicate that over all firm
performance and state ownership are negatively
associated in China. However, the negative
connection between state ownership and financial
performance changes as we run the regression
across different sectors. ...Read More - Download PDF - View Fulltext
1-Muhammad Yusuf Amin PhD, Eastern Mediterranean University Famagusta, North Cyprus2-Noor Hassan PhD Scholar, Graduate Business School, Yeungnam University, South Korea.3-Syed Imran Khan Lecturer, IBL, Abdul Wali Khan University, Mardan, KP, Pakistan.
Capital Structure, Firm Performance, State-Owned Enterprises, China.
Administration of the Indigenous Entrepreneurship Model on a Sample of Young Entrepreneurs
This research applies the indigenous entrepreneurship model developed at the center for entrepreneurial development at IBA Karachi. This model is based on the pre-effectuation principles and effectuation theory of entrepreneurship. The model is different from the existing utilitarian models. The model signifies the importance of nation-building and family orientation to pursue an entrepreneurial journey. The efficacy of the model has been tested on a sample of 500 young participants (men and women) during the Entrepreneurship Programs. Effectuation and Pre-effectuation have been tested on a sample of 500 participants (including both men and women), and Nation-building and Family orientation is tested amongst the sample of women only. The paper reveals the impact of entrepreneurial mindset ...Read More - Download PDF - View Fulltext
1-Shahid Qureshi Associate Professor & Program Director, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan. 2-Abdullah Mustafa Researcher & Coordinator, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan. 3-Misbah Amin Researcher & Case Writer, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan.
Entrepreneurship, Indigenous Entrepreneurship Model, Effectuation, Young Entrepreneurs, Nation Building.
Regional Politics in Economic Perspective: A Case Study of Shanghai Cooperation Organization
This modern world cannot be encountered alone; therefore, states are preferring to involve in regional blocs. This is the century of trade and commerce. This is the era of economic development. It is due to regionalism in politics that SCO formed in the last decade of the 20th century with the initial name of Shanghai five with the purpose of the economic integration of Central Asian Republics. CARs were facing serious economic depression, and ethnic diversity in these states made the situation worse. Islamic fundamentalism was also posing a challenge to the ruling authorities in this whole region. On the other hand, the US wants to access the energy recourses of Central Asia. Although SCO members have a common interest in the exploitation of energy resources, expansion and improvement of ...Read More - Download PDF - View Fulltext
1-Neelofar Ihsan Demonstrator, Department of Political Science, Abdul Wali Khan University Mardan, KP, Pakistan.2-Sana Ullah Demonstrator, Department of Political Science, Abdul Wali Khan University Mardan, KP, Pakistan.3-Hina Malik Demonstrator, Department of Political Science, Abdul Wali Khan University Mardan, KP, Pakistan.
Regionalism, Regional Politics, SCO, Economic Cooperation, Regional Development, China, Russia and CARs
Determinants of Industrial Sector Growth in Pakistan
A strong industrial sector shows
greater economic growth. To find
industrial growth, this study hereby made an
attempt. Time series data is used. Data is obtained
from the years 1984 to 2018. The stationarity of the
series is checked through Augmented Dickey-Fuller
(ADF). Moreover, the ARDL approach is used to
check short and long-run estimation of the model,
estimating the determinants of the industrial sector
growth in Pakistan. A long-run positive and
significant associations between External debt (% of
GDP), GDP (Annual Growth), FDI, Remittances (%
of GDP) is identified, while trade has a negative
effect on industrial growth. The factor remittances
have an insignificant but positive influence on the
industrial sector growth. ...Read More - Download PDF - View Fulltext
1-Mujib Ur Rahman Demonstrator, Department of Economics, Abdul Wali Khan University, Mardan, KP, Pakistan.2-Amtul Hafeez Assistant Professor, Department of Economics, National University of Modern Languages, Islamabad, Pakistan.3-Wisal Ahmad Assistant Professor, Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan, KP, Pakistan.
Ideological Partisan of Political Parties and Reforms in Education: A Study of Pakistan Tehreek e Insaf Government in Khyber Pakhtunkhwa (2013-18)
This paper is about the linkage
between party's ideological
orientation and subsequent education reforms once
they come into government after winning elections
by taking Pakistan Tehreek e Insaaf in Khyber
Pakhtunkhwa as a case study. It was found that
though the improvement was made in certain
aspects of education like budgetary allocation,
erection of monitoring mechanisms and healthy up
rise movement in enrolment. However, they were
found wanting on one crucial front: reforms in
textbooks and curriculum. Certain changes were
made at the cost of others that came under criticism
from some segment of society which again led to the
Islamization of curriculum. The province had long
struggled to make some healthy changes in the
books by the previous government, but all this wa ...Read More - Download PDF - View Fulltext
1-Ayaz Ali Shah Lecturer, Department of Political Science, Abdul Wali Khan University Mardan, KP, Pakistan.2-Sheraz Khan Meezan College of Education, Swabi, KP, Pakistan.3-Iftikhar Ali Government High School Ghala Dher Mardan, KP, Pakistan.