Advancing the Field of Social Marketing Through the Lens of Group Dynamics: An Overview and Research Agenda
Social marketing is an emerging
sub-discipline of marketing.
Social marketing deals with attitudinal
reconstruction and helps to augment behavioral
changes to address various social issues. Social
marketing also uses conventional elements of 4Ps
to influence behavior change. In this study, a
systematic literature review was examined from
peer-reviewed journals on social marketing. The
foc ...Read More - Download PDF
1-Farooq Ahmad Assistant Professor,Faculty of Management Science,SZABIST, Larkana, Sindh, Pakistan.2-Syed Ali Raza Hamid Assistant Professor,Hamdard Institute of Management Sciences,Hamdard University, Islamabad Campus, Pakistan.3-Muhammad Nawaz Qaisar Independent Scholar
Social Marketing, Behavioral Changes, Attitudinal Reconstruction
Determining Achievements Motivation, Transformational Leadership and Organizational Culture for Employee Performance with Organizational Citizenship Behavior (OCB) as Intervening in the Education Depa
There are problems with the
performance of the Riau Islands
Province Education Agency Employees. This
study uses the judgmental technique (purposive)
to get a sample of 122 employees. The results of
calculations assisted SPSS version 22 and AMOS
(Analysis Moment of Structural) version 24.
Square Multiple Correlation whose value is
respectively for Performance = 0.828, for
Organizational C ...Read More - Download PDF
1-Desi Indriati Faculty of Economics, Batam University, Riau Islands, Indonesia. 2-Chablullah Wibisono Faculty of Economics, Batam University, Riau Islands, Indonesia. 3-Indrayani Faculty of Economics, Batam University, Riau Islands, Indonesia.
Does the Impact of State Ownership on Financial Performance of Firms Vary across different Sectors in China?
This study explores the impact
of state ownership on the
performance of Chinese listed firms. This study
uses annual data of 143, state-owned 1,235,
private enterprises for a period of 2011 to 2015.
We use Ordinary Least Square method to find
whether firm profitability and ownership are
associated with each other or not. The results of
whole sample indicate that over all firm
performance ...Read More - Download PDF
1-Muhammad Yusuf Amin PhD, Eastern Mediterranean University Famagusta, North Cyprus2-Noor Hassan PhD Scholar, Graduate Business School, Yeungnam University, South Korea.3-Syed Imran Khan Lecturer, IBL, Abdul Wali Khan University, Mardan, KP, Pakistan.
Capital Structure, Firm Performance, State-Owned Enterprises, China.
Administration of the Indigenous Entrepreneurship Model on a Sample of Young Entrepreneurs
This research applies the indigenous entrepreneurship model developed at the center for entrepreneurial development at IBA Karachi. This model is based on the pre-effectuation principles and effectuation theory of entrepreneurship. The model is different from the existing utilitarian models. The model signifies the importance of nation-building and family orientation to pursue an entrepreneurial j ...Read More - Download PDF
1-Shahid Qureshi Associate Professor & Program Director, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan. 2-Abdullah Mustafa Researcher & Coordinator, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan. 3-Misbah Amin Researcher & Case Writer, Center for Entrepreneurial Development (CED), Institute of Business Administration (IBA), Karachi, Pakistan.
Entrepreneurship, Indigenous Entrepreneurship Model, Effectuation, Young Entrepreneurs, Nation Building.