A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda
In marketing as well as in social
marketing communication, fear
appeals have been used as persuasive tools to
influence behavior change and have extensively
been used for various behavioral change
programs. A comprehensive literature review was
conducted related to fear appeals in the domain
of social marketing from scientific journals of
repute. Such type of systematic literature review
...Read More - Download PDF
1-Farooq Ahmad Visiting Faculty, Department of Management Science, International Islamic University, Islamabad, Pakistan.2-Syed Ali Raza Hamid Assistant Professor,Hamdard Institute of Management Sciences, Hamdard University, Islamabad Campus, Pakistan.3-Muhammad Nawaz Qaisar Independent Scholar,
Social Marketing, Behavioral Changes, Fear Appeals, Participatory Paradigm, Group-Centered Approaches
This paper surveys the writing
on investigation PERFMNC by
the attention over HR practices (PRCTICS).
Deliberation is synchronized toward explicit
associates that influence extraordinary
investigation performance (PERFMNC) by
establishments of progressive learning. Just
before reply the investigation, query a
comprehensive investigation of previous
investigation considers is managed. This ...Read More - Download PDF
1-Mudassar Mushtaq PhD Scholar, Department of Business Administration, National College Of Business Administration & Economics, Lahore, Punjab, Pakistan.2-Sajida Parveen Lecturer, Department of Sociology, Govt. College Women University, Faisalabad, Punjab, Pakistan3-Ayesha Ch. Assistant Professor, Department of Sociology, Govt. College University, Faisalabad, Punjab, Pakistan
Foreign Debt and Debt Servicing Relief Effect Implications in Pakistan: A Poverty Reduction Strategy
The study interrogates the
critical thresh hold limit of the
external debt where the highly indebted economy
becomes hanged and stagnant, pushes the
economy towards. deeper poverty even below the
poverty line. The other horizon aspect of relief in
debt servicing is attributed to American and
Russian war of 80s and war on the terror against
Afghanistan after 9/11 forced the debt issuing
ag ...Read More - Download PDF
1-Muhammad Shahid Head of Department Economics, Govt. Post Graduate College Bhakkar, Punjab, Pakistan. 2-Mahmood Shah Professor, Chairman Department of Economics, Gomal University D.I Khan, KP, Pakistan. 3-Bibi Aisha Sadiqa Assistant Professor, Department of Economics, Hazara University, Mansehra, KP, Pakistan.
Linking Non-Performing Loans with Organizational Performance: Evidence from Banking Sector of Pakistan
The contemporary study
explored the impacts of nonperforming loans on banks profitability. In order to
find the effects of non-performing loans on bank
profitability, the study included controlled
variables as deposit to total assets, liability to total
assets and size of the bank. The study population
comprises of Pakistani commercial banks. The
study sample is made up of 10 years of data ...Read More - Download PDF
1-Amna Sana PhD Scholar, Department of Management Sciences, Qurtuba University D.I. Khan, KP, Pakistan.2-Mohammad Fayaz Lecturer, IBMS, The University of Agriculture, Peshawar, KP, Pakistan.3-Rahman Ullah PhD Scholar, Department of Management Sciences, Qurtuba University Peshawar, KP, Pakistan.
Non-Performing Loans, Deposit to Total Assets, Liability to Total Assets, Bank Size, Bank Profitability
Security and provision of energy
are the cornerstone of any
country sustainable development as well as the
main drivers for economic and industrial growth.
Countries, whether developed or developing,
remain heavily reliant on energy resources, and
energy security is gaining critical primacy for all
concerned. Faced with a severe energy crisis for a
long time, Pakistan has had to rely on oi ...Read More - Download PDF
1-Salma Malik Assistant Professor, Department of Defence & Strategic Studies (DSS), Quaid-I-Azam University, Islamabad, Pakistan.2-Shabana Fayyaz Assistant Professor, Department of Defence & Strategic Studies (DSS), Quaid-I-Azam University, Islamabad, Pakistan.
Energy Security, Pakistan, South Asia, Nonrenewable Resources
Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services
Hotel industry in Pakistan is still in the development stages, the laws and regulations are first formulated 40 years ago, need to be updated and enforced. The changes in the hospitality industry is rapidly evolving and recently Muslim tourism ecosystem is adopted in many Muslim and non-Muslim countries. This adaptation must be according to the market trends, hotelier acceptance and aligned to OIC ...Read More - Download PDF
1-Mohammad Alam PhD Scholar, Department of Archaeology, Hazara University Mansehra, KP, Pakistan. 2-Shakir Ullah Associate Professor, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.3-Zia Ullah Assistant Professor, Department of Tourism and Hospitality, Abdul Wali Khan University Mardan, KP, Pakistan.
Impact of Unconditional Cash Transfer on Child Nutrition in Pakistan: Evidence from Benazir Income Support Program (BISP)
The prevalence of impaired growth of children has been an immensely painful phenomenon in developing countries. The core reasons behind impaired growth among children are the prevalence of inadequate nutrition intakes. BISP cash transfer has a long-run objective to ensure the nutritional status of the beneficiaries. Therefore, the prime objective of the study is to evaluate the effects of BISP on ...Read More - Download PDF
1-Ghulam Mustafa PhD Scholar, School of Economics, Quaid-i-Azam University, Islamabad, Pakistan. 2-Amanat Ali Assistant Professor, School of Economics, Quaid-i-Azam University, Islamabad, Pakistan.3-Nasir Iqbal Associate Professor, Department of Economics, Pakistan Institute of Development Economics, Islamabad, Pakistan.
Effect of Ownership on Firm Performance in Selected G-20 Countries Across the Development Spectrum.
This study investigates the effect of ownership on firm performance of state-owned and non-state-owned enterprises in elected G20 countries and across the development spectrum. Annual financial and accounting data from the period 2011-2015 are compiled for 252, state-owned and 6503, non-state-owned enterprises. The empirical results show that state ownership and firm performance are negatively as ...Read More - Download PDF
1-Yusuf Amin PhD. Scholar, Eastern Mediterranean University Famagusta, North Cyprus. 2-Syed Imran Khan Lecturer, IBL, Abdul Wali Khan University, Mardan, KP, Pakistan.3-Noor Hassan Lecturer, Department of Management Sciences, Timergara Campus, Abdul Wali Khan University, Mardan, KP, Pakistan.
Firm Performance; State Ownership; Development Spectrum; Leverage
Socio-Economic Significance of CPEC Prospects of Intra and Inter-Region Coop and Challenges
The development of the China Pakistan Economic Corridor is one of the most important developments for the economy and as well as for the development of the infrastructure. In the last four decades, Sustainable growth and development in China have assigned her a special status in the world's economy. The financial crisis of the year 2007-08, adversely affect the world, but these crises helped to st ...Read More - Download PDF
1-Misbah Zahid Lecturer, Government Post Graduate Islamia College for Women, Lahore, Punjab, Pakistan.2-Zargham Ullah Khan Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan. 3-Qurrat Ull Ann Javaid M.Phil Scholar, University of Lahore, Punjab, Pakistan.