The aim of this research is to go through the effects of media health campaigns on
knowledge, attitude and practices regarding the disease of Polio in province Punjab.
The data was collected from 500 respondents from 35 districts of Punjab. The quantitative
findings of the study proved that media, particularly TV is the main source of health information
in both urban and rural areas. The practice ratio is lesser as compared to the knowledge and
attitude change. Many people shared knowledge with others but up to some extent and family
and friends were preferred to share the knowledge with. Income and educational qualification
of the respondents seem to have no effect of media health campaigns on knowledge, attitude and
practice. Campaigns seemed to impart only knowledge but not bringing much change into
attitude and practice.
1-Irem Sultana Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.2-Rao Shahid Mahmood Khan Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.3-Malik Adnan Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.