The aim of the study is to collect first-hand information from the corporate practitioners
regarding the “why” “how” “when” and “where” of corporate social responsibility
(CSR hereafter) by conducting an interview session with the companies listed on the
Pakistan Stock exchange. It was observed that the involvement in CSR is beneficial for
firm performance and affected by external forces (institutional forces) and internal
features (firms resources). In addition, the priority of stakeholders and the urgency of
CSR dimensions (CSRs pyramid) are well understood in the context of Pakistan too.
1-Maqsood Hayat Yunnan University of Finance and Economics, Kunming, China. 2-Shehzad Khan Institute of Business Studies and Leadership,Abdul Wali Khan University, Mardan, Kp, Pakistan.3-Asif Iqbal College of Management,Ocean University of China, Qingdao, China.