Abstract

The aim of the study is to collect first-hand information from the corporate practitioners regarding the “why” “how” “when” and “where” of corporate social responsibility (CSR hereafter) by conducting an interview session with the companies listed on the Pakistan Stock exchange. It was observed that the involvement in CSR is beneficial for firm performance and affected by external forces (institutional forces) and internal features (firms resources). In addition, the priority of stakeholders and the urgency of CSR dimensions (CSRs pyramid) are well understood in the context of Pakistan too.

Authors

1-Maqsood Hayat
Yunnan University of Finance and Economics, Kunming, China.

2-Shehzad Khan
Institute of Business Studies and Leadership,Abdul Wali Khan University, Mardan, Kp, Pakistan.

3-Asif Iqbal
College of Management,Ocean University of China, Qingdao, China.

Keywords

CSR, Corporate Environment, Pakistan, Institutional Forces, Firm’s Resources

DOI Number

10.31703/ger.2017(II-I).01

Page Nos

1-11

Volume

II

Issue

I