This research study aimed to explore the parents' perceptions and knowledge with reference to child immunization under the expanded program of immunization. A sample of 200 couples was taken from different provinces of Pakistan, including Punjab, Sindh, Baluchistan and KPK, by utilizing the convenient sampling technique. The findings of the study indicated that the young couples had more knowledge about the covered diseases, schedule of immunization and expanded the program of immunization. Mothers were having good knowledge of EPI, and their mean knowledge was greater than their counterparts. Similarly, employed and urbanized couples had also significant knowledge about the expanded program of immunization and its covered diseases. Television, radio and the internet were the leading and effective sources of information regarding EPI and its covered diseases. Furthermore, access to immunization centers, migration, absence or unavailability of vaccination staff and post-immunization fever were the chief reasons for incomplete immunization.
1-Malik Adnan Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.2-Irem Sultana Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.3-Ifra Iftikhar Associate Professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan.
Immunization; Parents Perception; EPI Communication Campaign; EPI Knowledge