Hotel industry in Pakistan is still in the development stages, the laws and regulations are first formulated 40 years ago, need to be updated and enforced. The changes in the hospitality industry is rapidly evolving and recently Muslim tourism ecosystem is adopted in many Muslim and non-Muslim countries. This adaptation must be according to the market trends, hotelier acceptance and aligned to OIC directives. The data was collected from 202 TTH experts to analyze the awareness, attitude and acceptance of the concept of Islamic hotel in Pakistan. The idea of Islamic hotel was acknowledged by the experts during the current studies in Pakistan but needs further awareness at industry level to understand the product and services of this new niche market. The experts also analyzed “25”, categorized in to three priority level as mandatory, optional and add-on for the potential Islamic hotels in Pakistan.
1-Mohammad Alam PhD Scholar, Department of Archaeology, Hazara University Mansehra, KP, Pakistan. 2-Shakir Ullah Associate Professor, Department of Archaeology, Hazara University Mansehra, KP, Pakistan.3-Zia Ullah Assistant Professor, Department of Tourism and Hospitality, Abdul Wali Khan University Mardan, KP, Pakistan.