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FOSTERING THE SOCIAL CAPITAL INTERPLAY OF PUBLIC RELATIONS AND DEMOCRACY

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http://dx.doi.org/10.31703/ger.2020(V-IV).01      10.31703/ger.2020(V-IV).01      Published : Dec 2020

Fostering the Social Capital: Interplay of Public Relations and Democracy

Abstract

    This article discusses fostering social capital as the result of interaction between Public Relations and democracy. Social capital is a collective benefit which results from the close cooperation of individuals or group of individuals through mutual interaction. Burt (2002) defined social capital as "the actual and potential resource that is embedded in available through, derived from social networks of relationships". This present study mainly focuses on What does interaction between public relations and democracy contributes to enhancing the Social Capital, i.e., benefits for individuals in society after mutual cooperation. Public relations and democracy are part and parcel in any society now a day. This paper also argues about the interplay between Public Relations and democracy for the betterment of society. This article ends with the implications of Public Relations on creating social capital and development of democracy.

    Social Capital, Public Relations, Democracy, Society

    (1) Ali Hassan
    Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Arsha Saleem Meer
    Lecturer, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Hassan, A., Khan, R. S. M., & Meer, A. S. (2020). Fostering the Social Capital: Interplay of Public Relations and Democracy. Global Economics Review, V(IV), 1-11. https://doi.org/10.31703/ger.2020(V-IV).01

CHICAGO

    CHICAGO : Hassan, Ali, Rao Shahid Mahmood Khan, and Arsha Saleem Meer. 2020. "Fostering the Social Capital: Interplay of Public Relations and Democracy." Global Economics Review, V (IV): 1-11 doi: 10.31703/ger.2020(V-IV).01

HARVARD

    HARVARD : HASSAN, A., KHAN, R. S. M. & MEER, A. S. 2020. Fostering the Social Capital: Interplay of Public Relations and Democracy. Global Economics Review, V, 1-11.

MHRA

    MHRA : Hassan, Ali, Rao Shahid Mahmood Khan, and Arsha Saleem Meer. 2020. "Fostering the Social Capital: Interplay of Public Relations and Democracy." Global Economics Review, V: 1-11

MLA

    MLA : Hassan, Ali, Rao Shahid Mahmood Khan, and Arsha Saleem Meer. "Fostering the Social Capital: Interplay of Public Relations and Democracy." Global Economics Review, V.IV (2020): 1-11 Print.

OXFORD

    OXFORD : Hassan, Ali, Khan, Rao Shahid Mahmood, and Meer, Arsha Saleem (2020), "Fostering the Social Capital: Interplay of Public Relations and Democracy", Global Economics Review, V (IV), 1-11

TURABIAN

    TURABIAN : Hassan, Ali, Rao Shahid Mahmood Khan, and Arsha Saleem Meer. "Fostering the Social Capital: Interplay of Public Relations and Democracy." Global Economics Review V, no. IV (2020): 1-11. https://doi.org/10.31703/ger.2020(V-IV).01