Abstract

This article discusses fostering social capital as the result of interaction between Public Relations and democracy. Social capital is a collective benefit which results from the close cooperation of individuals or group of individuals through mutual interaction. Burt (2002) defined social capital as "the actual and potential resource that is embedded in available through, derived from social networks of relationships". This present study mainly focuses on What does interaction between public relations and democracy contributes to enhancing the Social Capital, i.e., benefits for individuals in society after mutual cooperation. Public relations and democracy are part and parcel in any society now a day. This paper also argues about the interplay between Public Relations and democracy for the betterment of society. This article ends with the implications of Public Relations on creating social capital and development of democracy.

Authors

1-Ali Hassan
Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.

2-Rao Shahid Mahmood Khan
Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.

3-Arsha Saleem Meer
Lecturer, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.

Keywords

Social Capital, Public Relations, Democracy, Society

DOI Number

10.31703/ger.2020(V-IV).01

Page Nos

1-11

Volume

V

Issue

IV