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AN ANALYSIS OF THE EMPLOYEE BEHAVIOR ON SALES IN LOREAL A CASE STUDY OF PAKISTAN

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25 Pages : 299-308

http://dx.doi.org/10.31703/ger.2020(V-I).25      10.31703/ger.2020(V-I).25      Published : Mar 2020

An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan

Abstract

    This research is carried out to investigate the most important traits of employee behavior. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. These participants are active users of Facebook who are residents of Pakistan and currently working on L'Oreal Pakistan, who are at a different position in L'Oreal Pakistan. Statistical analysis, such as binomial regression which is used for qualitative analysis used together with descriptive analysis, was used to 'assess factors affecting employee behavior in L'Oreal Pakistan. The findings of the research show that the independent variable is indicators of leadership and reward has changed the behavioral motivation of company employees and this motivational, behavioral change has a positive impact on sales of L'Oreal Pakistan. This research investigated the factors which industry can use as a tool to change their employee behavior and sales. This will help to gain increasing generous offers and valuable insights to marketing practitioners and academics.

    Pakistan, Employee, Research, L'Oreal

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Ujala Siddiq
    Lecturer, National Defence University, Islamabad, Pakistan.
    (3) Jaffar Mehmood Butt
    M.Phil Scholar, University of Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Khan, Z. U., Siddiq, U., & Butt, J. M. (2020). An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan. Global Economics Review, V(I), 299-308. https://doi.org/10.31703/ger.2020(V-I).25

CHICAGO

    CHICAGO : Khan, Zargham Ullah, Ujala Siddiq, and Jaffar Mehmood Butt. 2020. "An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan." Global Economics Review, V (I): 299-308 doi: 10.31703/ger.2020(V-I).25

HARVARD

    HARVARD : KHAN, Z. U., SIDDIQ, U. & BUTT, J. M. 2020. An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan. Global Economics Review, V, 299-308.

MHRA

    MHRA : Khan, Zargham Ullah, Ujala Siddiq, and Jaffar Mehmood Butt. 2020. "An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan." Global Economics Review, V: 299-308

MLA

    MLA : Khan, Zargham Ullah, Ujala Siddiq, and Jaffar Mehmood Butt. "An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan." Global Economics Review, V.I (2020): 299-308 Print.

OXFORD

    OXFORD : Khan, Zargham Ullah, Siddiq, Ujala, and Butt, Jaffar Mehmood (2020), "An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan", Global Economics Review, V (I), 299-308

TURABIAN

    TURABIAN : Khan, Zargham Ullah, Ujala Siddiq, and Jaffar Mehmood Butt. "An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan." Global Economics Review V, no. I (2020): 299-308. https://doi.org/10.31703/ger.2020(V-I).25