Abstract

This research is carried out to investigate the most important traits of employee behavior. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. These participants are active users of Facebook who are residents of Pakistan and currently working on L'Oreal Pakistan, who are at a different position in L'Oreal Pakistan. Statistical analysis, such as binomial regression which is used for qualitative analysis used together with descriptive analysis, was used to 'assess factors affecting employee behavior in L'Oreal Pakistan. The findings of the research show that the independent variable is indicators of leadership and reward has changed the behavioral motivation of company employees and this motivational, behavioral change has a positive impact on sales of L'Oreal Pakistan. This research investigated the factors which industry can use as a tool to change their employee behavior and sales. This will help to gain increasing generous offers and valuable insights to marketing practitioners and academics.

Authors

1-Zargham Ullah Khan
Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.

2-Ujala Siddiq
Lecturer, National Defence University, Islamabad, Pakistan.

3-Jaffar Mehmood Butt
M.Phil Scholar, University of Lahore, Punjab, Pakistan.

Keywords

Pakistan, Employee, Research, L'Oreal

DOI Number

10.31703/ger.2020(V-I).25

Page Nos

299-308

Volume

V

Issue

I