There is a close link between operations strategies and firm performance. Thus, it is
paramount to find out what competitive priorities are adhered to by small and medium
enterprises when it comes to operational decision making. The sample is drawn from 244
manufacturing small and medium enterprises (SMEs) operational in Khyber
Pakhtunkhwa (KP), Pakistan. Consistent with the research objective, Exploratory Factor
Analysis (EFA) is employed to reveal the preference of SMEs in adopting competitive
priorities. The results show that the most preferred competitive priority is cost followed
by quality and flexibility with delivery priority the least sought-after operations strategy.
The paper adds value to a finer and richer understanding of operations strategies in
SMEs context and provides insights to practitioners and managers to effectively enhance
their firm performance by pursuing right operations strategies.
1-Fazal Haleem PhD Scholar, Institute of Business Studies and Leadership,Abdul Wali Khan University Mardan, KP, Pakistan.2-Muhammad Jehangir Associate Professor,Institute of Business Studies and Leadership,Abdul Wali Khan University Mardan, KP, Pakistan.3-Asia Baig Demonstrator, Department of Economics, Abdul Wali Khan University, Mardan, KP, Pakistan.